“I can’t decide if my attention being drawn to this Detroit three-piece is down to a spooky coincidence of (bad) timing, or simply just pretty damn fine opportunity spotting / capitalising on behalf of their PR Company!” – LoudHorizon Blog
This was a typical reaction to the pre-Christmas news that a band named Royal Hoax had released a free download. With accusations of opportunism following the actions of a pair of Aussie DJs, most blogs and publications refused to post the news of the superbly catchy track Shiver Shake, and the accompanying video.
Many thought the name was a poor taste attempt to grab attention on the back of a tragedy – but if you don’t be believe that the band actually named themselves Royal Hoax all the way back in 2010, you’ll never believe that their video features a giraffe dancing in a shopping mall!
Now, with 2013 well underway, the band are keen to pick up the where they left off and let music fans in the UK know about their unique brand of upbeat, alternative pop. With a self-titled album coming soon, there’s plenty to look forward to – a sentiment shared by Q Radio & Tuune TV who have playlisted the track and video respectively.
Though the album release date is still unconfirmed (estimated March 4th), Royal Hoax are excited to reach a new audience in the UK and will soon be found on radio waves near you – take a look at the video, and you’ll see why.
Royal Hoax are available for features and interviews now. Alternatively, feel free to cover the video and free download. Album copies are also available for review – contact firstname.lastname@example.org for more.
Ben Norwich / @LabelledIndyPod