We’re No Heroes deliver indie-dance beats and tracks which pack an energetic punch! Take their track Ghost Coast, for example. Just when you think you’ve hit the highlight of the song, another spontaneous, rhythmic change occurs and loops you into another create aspect of We’re No Heroes. So We’re No Heroes’ Luke, Dew, and Tom graciously took the time to speak with AMBY about their music, pre-show rituals, inventing their own vocabulary, and more!
AMBY: Hello We’re No Heroes! How would you describe your sound in three words?
Luke: Frolicsome, rapt & merriment
Dew: Fun, Fast, Furious
Tom: Sun, Sea, Snow
AMBY: Where did the name We’re No Heroes come from?
Luke: One night I’d been dreaming about falling from a tall building to which I woke before smashing onto the ground. I then got up and went and wrote down a lyric in which we’re no heroes was in. It summed us up pretty well, how we feel about music and other things and went with it as a name. Seemed different to anything around at the time.
AMBY: We’ve really taken a liking to Ghost Coast, as soon as the drums kick in you know the next few minutes will be funky. What’s the story behind the song?
Luke: Ghost Coast started life as one of Tom’s loops he’d been working on where it had the main riff and most of the verse down. We wanted to capture the original feel, It had this real groove to it and was a bit darker than anything we’d tried before so we went with it. It’s a great record of how we felt and where we were at the time as a band.
AMBY: Usually we don’t ask much about artwork, but we love your logo. Where did the idea for this spring from?
Tom: Glad you like it, I can’t actually remember where the idea came from.. I think there’s something skeletal about it though, very much like our Quiet Colours cover I also did which was supposed to represent the body in a personal creative state, or the feeling during improvisation. This one is more of putting the creativity up front, out in the open for everyone to see but in a much more structured way.
AMBY: What’s a lyric you’ll never get enough of?
Luke: Wu Tang Clan ain’t nuthing ta fuck wit’ by Wu Tang Clan
Dew: We Live Life out Loud!
Tom: ‘People won’t be people when they hear this sound’ – Battles
AMBY: What does the band have planned for 2013?
Luke: We want to release a follow up to Quiet Colours in some form whether it be EP or whatever. We’ve had a lot of people ask for a video which would be cool to do and we’re currently touring the UK!
AMBY: Who would your dream gig be with?
Luke: Louis Prima
Tom: Cut Copy
Dew: Hendrix, James Brown & us. The music would clash but would be a hell of a show.
AMBY: Aerials is a wicked track. Which We’re No Heroes song is your favourite?
Luke: I personally enjoy playing Atlantic Hearts live, especially the added ending we do sometimes live but on record I love to hear Life Out Loud. It reminds me of that original spark that set the whole thing aflame.
Dew: I’d have to say Distort The Air. Its a great song to nod your head along to and quite fun to play.
Tom: Tough to say on record because so much effort was put in to every song but at the moment I’d say Distort the Air, I like Aerials as its totally different from everything else and feels a bit risky. Life Out Loud for the old school raw sound of the early days.
AMBY: Which artists have you been listening to lately?
Tom: In the last week mainly, Phoenix, Night Works, The Field, Atoms For Peace, Flaming Lips, Junior Boys
Luke: Today I’ve been listening to The Tassilli Players, some Mux Mool and been listening to a lot of Blur for some reason.
Dew: Phoenix, Little Comets
AMBY: What has you excited for 2013?
Luke: The live dates we have coming up but most importantly the new music, It’s the fans reaction and support of our releases that makes it really exciting.
Dew: The prospect of making some festival appearances
Tom: More shows, more songs, more fun.
AMBY: And lastly, what’s something about We’re No Heroes that nobody knows yet?
Luke: We have invented our own WNH vocabulary and it’s the hardest language in the world to learn, even harder than Welsh.
Dew: Our pre-show ritual includes doing maths equations.
Tom: When we play live we just mime everything, Luke doesn’t actually even play drums it’s all an illusion!
Thank you We’re No Heroes, for giving us your answers!