Florence and the Machine have announced a new album, How Big How Blue How Beautiful and have released their video for the fresh track “What Kind of Man” off their upcoming June 2 release via Republic Records. How Big How Blue How Beautiful is the follow-up album to Florence Welch’s last studio album, Ceremonials, in 2011.
The extremely intense video for the melancholic “What Kind of Man” is directed by Vincent Haycock and choreographed by Ryan Heffington. Florence has always packed a punch, but this time Welch really steps up her game.
The song features a rock power storm with scorching arena- and festival-worthy guitar riffs intertwined with horn sections and Welch’s outstanding vocals. It’s classic Florence and doesn’t wander off too far from Ceremonials but it does show off a fierce chorus with mighty, enormous vocals and churning guitars. The washed-out colours of the video mimic the apocalyptic state of the video: dispassionate intercourse, car accidents, and creepy, empty hotels rooms only inhabited by mute TV reports of our current and continuous state of disarray. However, scenes of affection in the seat of a vintage car reach out to the basis for the video, “Suppose if you’ve been through something catastrophic, like a storm or an earthquake together, something horrendous… it’d bring you together. But what if they are creating disaster within themselves?” Welch asks in “What Kind of Man”.
Florence describes the new LP as “trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I’m not hiding behind anything but it felt like something I had to do.”
Check out the track listing for How Big How Blue How Beautiful and the video for “What Kind of Man” below.
How Big How Blue How Beautiful:
- Ship to Wreck
- What Kind of Man
- How Big How Blue How Beautiful
- Queen of Peace
- Various Storms & Saints
- Long & Lost
- Third Eye
- St Jude
Follow updates from Florence and the Machine here.
Review by Sean Carlin | @seancarlin89