When The 1975‘s social networking sites went down late summer 2015; no one knew what the band was planning. Were they making a new album? Were they creating a new identity? Planning a new tour? Fans globally were both shocked and surprised when the band returned within 24 hours, and the short publicity stunt had produced a conglomeration of all three questions. Say what you like about The 1975, their ability to create both a statement and an impact is undeniable.
The almost feminine aesthetic of their new look was received with varying responses, but ultimately it was a statement. It juxtaposed the black, gritty appearance of their previous works with splashes of neon pink on a bold white.
Four months after their new look and they finally delivered with ‘Love Me’, the first song from their ‘memorably’ titled album ‘I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It’.
Clearly influenced by the more pop-infested tunes like Chocolate, Love Me delivers an interesting take on narcissism through self indulged lyrics and an equally interesting video – one that depicts Matthew Healy passionately kissing Harry Styles from One Direction. The song is repeatedly suggested be influenced by David Bowie and inspired by various glam pop eras, but naturally The 1975 bring their own personal flair to the occasion. Tinting their track with the edgy vocals and screeching guitar solos fizzing with energy The 1975 became synonymous with, mostly through their previously self entitled first album. The accompanying synth instrumentals in the background emphasise the youthfulness in the track but the song would be nothing without Healy’s vocals that lend themselves perfectly to the almost sombre undertone in the lyrics.
Ultimately Love Me is a celebration of all things bad, a parody of modern life, but the sparkly video and bubbly tone the song sets creates a track that could signify a move away from the grittier The 1975 previously created, and a step towards the cynical yet emphatically animated.
The 1975 draw a lot of criticism – they’re often considered too pop for indie but too indie to be mainstream; however if you can just ignore the labels and the need to give everything a genre, you may just find Love Me enjoyable. The band themselves are an art form, brave enough to step from conventions, and deserve the appreciation.
Review by Harry Curtis | @Harry_Curtis_