Beautiful Nothing cite their influences as everything from Radiohead, to The Killers, to Depeche Mode. On previous releases like Finer Things, many of these pop and rock nuances are completely visible, and we’ve been waiting for them to tap into their love of new wave. Today Beautiful Nothing fans are going to be delighted as this Toronto fivesome dive into unknown territory with their fresh, eighties-tinged single The Unknown, which we’re excited to exclusively premiere the video for on AMBY.
Gearing up for the release of their new record Sleep Walk (scheduled for release in the New Year), The Unknown is a first taste of what the band has been working on as it serves as a shimmering slice of synth-pop.
In the moody and enticing film-clip, Beautiful Nothing wanted their first video from the forthcoming album to be a re-introduction to the band. James Featherstone shared with us;
“A simple one shot performance video filmed at a high frame rate for a slow-mo effect, and low key lighting helped us achieve a bit of a dream like atmosphere. This allowed us to present the band in a way we hadn’t done before. We recruited our buddy Zak from Notion Blvd. to do the camera work and I took care of the sync and colour. The fact that we can produce most of our own videos and photos really helps us stay focused to our vision”.
When asked about the song’s lyrical themes of self-acceptance and exploration, Anthony Ludgate shared with AMBY;
“Lyrically the song represents a stream of consciousness. When writing the lyrics, I was in an almost hypnotic state just listening to the drums and bass of the song play over and over. When I put pen to paper, what came out were words that at face value didn’t have much literal meaning, but when analyzed, totally captured the vibe I was in, and could even be traced back to what was going on in my life at the time. I think the song’s really about digging deep into yourself and coming to an understanding of who you really are, even if that means exploring places you’d rather avoid.”
Get familiar with The Unknown exclusively on AMBY and follow updates from Beautiful Nothing below. Beautiful Nothing is Sven Petrovic, Shane Ludgate, Luke Ludgate, James Featherstone, and Anthony Ludgate.