Exclusive Video Premiere: Scarlet – “Addicted”

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Scarlet
Photo by Iona Macleod

Listening to Scarlet‘s new single Addicted is quite a deceptive experience. To the uninitiated, one might be forgiven for thinking they were listening to an established artist who has been in the business for eons. In fact, the track is just her second single, following up her debut X, which was released in April.

Muscular vocals compliment the themes of the track which are darker and strikingly more honest than your typical pop song and therein lies Scarlet’s strength because she’s certainly put in the leg work to get where she is today. A multi-instrumentalist and classically trained from an early age, her rebellious spirit appears to have developed during her time in rock band Siren and this has ensured that her songs today possess a bit of grit and realism about them.

Taking inspiration from an eclectic array of artists including Kate Tempest, Lana Del Rey and Kelly Clarkson all the way through to alternative acts such as My Chemical Romance, Mystery Jets and Alex Turner, Scarlet has certainly garnered the attention of the taste-makers here in the UK. With radio support from 6 Music, Radio X, Amazing Radio and BBC Introducing Cambridgeshire along with festival appearances on BBC Introducing stages including Secret Garden Party, there is certainly a sense that we have a performer in our midst who knows how to connect with her fans.

Today, AMBY is pleased to premiere the video for Addicted. Staying true to her black and white aesthetic, the film-clip follows the ups and downs of a relationship Scarlet is fighting to stay in.

Addicted will feature on Scarlet’s forthcoming EP, Infinitely, to be release in March 2017.  Scarlet’s star is rising, she’s got the soul, songwriting chops, lyrical nous, and badass hooks to take her music to the top.

Fresh off her main support for the first three sold out Ward Thomas shows in Brighton, Oxford, and Norwich, Scarlet will next play at The Islington in London on November 7th, with doors at 7.30PM. Exclusively watch Addicted on AMBY and follow updates from Scarlet below.

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Piece by Iain Fox | @IainFoxPhoto

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