Starting a band is tough, and making it big is even tougher. In addition to the pressures of being a performing musician, and all the lessons that you need to learn in order to pursue that as a career, in order to turn a band into a viable business venture, a good understanding of how to market the band is necessary. To many musicians who tend to be creative and liberal types, the notion of embracing corporate marketing practices may seem like antithesis to everything that they believe.
However, it is only by embracing these ideas, and by keeping them in the forefront of your mind while planning the future of your band, that you can ensure you are commercially viable and successful. Marketing a band does require a different approach to marketing a business, however many of the fundamental principles and ideas that underpin these marketing practices are broadly applicable, including to the world of music.
Effective marketing is no longer about simply outspending your competitors, it is about getting creative and finding the most effective way of producing a campaign which resonates with an audience. In this article, we take a look at some of the most effective ways of marketing a band in order to raise awareness and drive up sales.
Take Advantage of Social Media
Myspace (remember Myspace?) revolutionised the way that the world viewed independent musicians and the marketing of their music. Since then, numerous other social media sites have risen up and have provided other platforms through which undiscovered musicians can share and promote their music with others. Social media platforms are excellent platforms because they are free and yet can reach large numbers of people. You should make sure that your band distributes any merchandise at gigs.
Social media is a really wonderful way of interacting with individual fans as well as promoting your band. Because of this, your social media account can seem like more than a simple marketing tool. If your fans feel like your social media accounts are more than an advertising platform, they are more likely to pay attention to what you have to say.
There is nothing wrong with occasionally approaching your band as if it were a business, for example, by identifying opportunities for some mutually beneficial marketing. You can increase interest in your band and your music while also building a relationship with another party who could be useful to you further down the line. There are a number of online tools and sources that you can use to identify affiliation opportunities, for example you can look here for more information about the email finder, a tool for helping to identify business contacts by domain name.
Embrace Viral Marketing
Viral marketing is one of the most effective marketing methods, and it is often also one of the cheapest. Viral marketing is great at generating word of mouth and encouraging people who would otherwise be completely uninterested in marketing to engage with your campaign.
Marketing your band in an intelligent way, treating it like a business when is appropriate, is the most effective way that you can drive up interest and, ultimately, put your music in front of new fans.