Basics of Growing a Personal Brand on Social Media


If you are on social media, you have probably said more than once that you don’t care about the number of followers you have. Let’s be honest though, we all do! Whether you are running a small business, looking to connect for a niche, or simply want to market yourself and become an influencer, followers matter.

Not only do they matter, but followers are possibly the most important part of gaining social media engagement. Perhaps you’re trying to sell a product, turn people towards a service such as online casino NetBet, or just want to build your own personal brand, gaining followers is the key. One question I am often asked goes something like this…

“How can I get more followers on social media?”

Ok, let’s get something important out of the way first. Yes, followers are something you want and should try to maximize, but follower alone are no guarantee of increasing value in your social media output. Still, getting as many people engaged in your social content is certainly not going to do your chances of making money any harm!

Whether you like it or not, people make judgements on your social media quality by looking at how many followers you have. That’s why gathering as many followers as possible is something mature digital marketers always aim for.

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A quick Google search will lead you to countless articles and guides breaking down how to get as many followers as possible. With that in mind, you may be asking what makes this guide different? Well, I have focused specifically on building real followers whereas many guides will advise using bots or people to do the hard work for you.

Follow Real Accounts

A golden rule of social media growth is to get followers you must yourself be a follower. An easy way to kick off your social media engagement is to find and follow accounts of real people and businesses, especially if they are relevant to your own niche. You can also use twitter unfollower apps which helps you to unfollow inactive twitter users who don’t follow you back.

In most cases, the person or business you follow will follow back, particularly if you have a detailed and informative profile.

Have Something to Say

While social media is about connecting individuals, it is best to think of platforms such as Facebook as one big marketplace.

Whether you are marketing yourself or a business/service, you need to have something that’s worth saying. People won’t follow you unless your output is engaging, informative, fun, and all combined.

Stay Active

When it comes to posting on social media, being active is vital. Long periods with no posts will harm your brand… people move on quickly in the online world! Equally, at first, you don’t want to be overbearing and post too regularly. Cutting a fine balance between the two is your best bet, keeping followers aware of what you’re doing without flooding them.

In terms of activity, an excellent way to gain new followers is to contribute to other people’s social media. This could be as simple as replying to the posts of people you follow. Remember to keep it engaging and offer a voice of authority that could attract users to your account.

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