Small businesses are often told they must embrace social media to take their marketing and consumer outreach to the next level. Furthermore, they are told the key to successful social media marketing is to post consistently with engaging content. This is all true, but there’s one aspect of social media many business owners are not told about!
It’s not possible for a small business to maintain a consistent social media presence across all available platforms.
There are many major social media platforms to choose from, including Facebook, Twitter, Instagram, LinkedIn, and more. It’s not feasible to be regularly posting on all these networks, it would take up too much time and not be effective. Whether you are a blog highlighting bonus codes for casinos like NetBet sports, an influencer on YouTube, trying to direct users to your website, or selling a physical product, you should focus on one or two social media outlets.
What the goals of your business are will determine which social media network you should choose. To help you decide, here are the benefits of some of the biggest social media platforms available.
Facebook remains top of the pile in the social media world, with more people connecting with the service than any other. Indeed, Facebook has 2.2 billion active users and the widest demographic spread. The social network tops user lists across all global regions and is still growing its base, especially in regions away from the United States.
In basic terms, access to more users means more potential for your business to be noticed. Looking at it more practically, Facebook’s advertising network is also simple to use and allows for good targeting goals. This means you can avoid wasting money on ads that won’t reach your target audience.
Microsoft-owned LinkedIn is a little different because you won’t be using it to market your business to consumers. That’s because the network is a business-to-business (B2B) service, which means you are marketing yourself as much as you are your company. LinkedIn is the world’s largest enterprise database with 575 million users, making it ideal for marketing your expertise.
You will be connecting with others in your industry, allowing for potential partnerships and growth opportunities. LinkedIn is also a good place to look for new people to join your team, with a very robust array of job-related tools available.
More of a stream of content aggregator than a social interaction tool, Twitter is arguably the hardest social media marketing tool to perfect. However, the rewards of success on Twitter can be huge as you’re more likely to get content go viral on the platform compared to Facebook. Sure, Twitter is more focused on influencer marketing, but jumping on trending topics is relatively easy to do.
If you opt to push ahead on Twitter as a focus of your social media marketing, it is worth noting it is also a fairly low-impact network. Because tweets are character limited, you won’t be spending a long time on the platform. This can free up more time for other activities or even marketing on another social media network.
Instagram still feels like the new kid on the block despite the fact the Facebook-owned network has been a significant marketing tool for some time. Instagram is an image-oriented network that allows you to connect with people on a more personal level. It is certainly an excellent tool for creating a brand in an organic way.
Whether its live video, in-the-moment photos, or simple marketing flyers, Instagram offers real-time marketing. Unlike on other networks where users typically follow other individuals, Instagram users are known to actively follow brands. Images are more engaging than words and over 50% of Instagram users follow companies and their stories.