7 Points to Write in a Press Release to Promote Your Music

Amanda Dudley is a top-level editor at EssayUSA. Her experience as a writer has given her the required expertise to work on complicated tasks. Amanda also heads a team of professional writers dedicated to providing unparalleled quality in terms of content.

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You’ve written the songs, rehearsed the riffs, and harmonized your vocals. Once the track is down on tape, or more likely, the hard drive these days, how is anyone going to find it? So much fantastic music slips by our ears every year. You may not want the glory of the arena. Perhaps an intimate venue is more of your style. But connecting with booking agents and finding an audience (outside your belabored friends) isn’t the most straightforward task, so if you want to step it up a notch in your musical career, be prepared to get the paper out and start selling that sound.

Finding the right tone of voice, the right words, and the right pictures is all part of the task. If you’re not up to the job, you might be clamoring for something like the essay writing services to get the press release done. But if the budget is tight, and heck, even if you have the ideas but not the details, we’ve got you covered with our definitive guide to writing an outstanding music press release.

  1. Check out the competition

You’re not the only band with a rocking new album. There is a monumental amount of work already out there to read, learn from, and put into action. Of course, this is a semi-fractal way of looking at things. We will go more into detail but you need to do your research again and again. Musician bio examples on the About section of an artist’s Spotify page are a goldmine for that.

2. Pick your moment

A press release should accompany something noteworthy: a new album, an upcoming tour, or if you feel like your band is stagnating and doesn’t have this going on. Imagine writing something to act as a revival, a way to look back at your successes, or celebrate a significant anniversary.

3. Stay relevant

As a band, your music should speak for itself. A press release is going to the press, and the press is a hungry bunch of journalists with little time to spare on fluff and poetry. You’re not doing a branding exercise (at least not in the traditional sense); you’re giving the gatekeepers to the scene the critical information – or reminding them that you exist – about your exciting new project.

4. Watch those superlatives

A press release is a matter of tone and style, as per the previous point, so your music is the selling point here, not your floral words. The description of your music cannot turn into a hyperbolic and self-congratulatory endeavor. Instead, could you put the words of the media back to them? If you got a solid review on the last album, find a way to include those glowing quotes – and make sure they’re sourced and cited.

If you’re up-and-coming, you may not have previous feedback to show off; in this case, examine your collective pasts. Perhaps there is something there which will allow you to demonstrate the viability and quality your group possesses. And if you have none of that either, then seek it out, ask your local gigging venue if they’d mind putting a few words on record.

5. Quality pictures are worth a thousand words

Although music is for our ears, you are a band in flesh and blood. By making sure you include some high-quality photographs with your press release, you’re doing some of the journalists’ work for them.

Images are everything these days, and it is also an excellent opportunity to link any social media you have. So make it an essential part of the release to include pictures good enough for print. Check out some online resources to understand what the media considers ‘good.’

6. Dot the I’s and cross the T’s

That’s a fancy way of saying proofread your press release. The worst thing for an emerging band, and one of the most embarrassing things for an established act, is to release something sloppy. Accuracy counts in the press release too. There’s no point looking up how to write music press releases if you don’t know how to operate a spelling and grammar checker. Keep it tight and give it a second (or third) read.

7. Make sure they know where to find you

A press release without any contact details is like a message in a bottle. Most likely, it will float around and never be found again. The reason you’re putting this release out there is to make connections. Again, make it easy for the reader of your release to get in touch if they like what you have to say—social media, an email address, maybe even a phone number. Add a name to these too – a personal connection of a phone number will make it less psychologically taxing for the journalist to get in touch with you.

Hopefully, these tips were a welcome kickstart on your project. Remember that the secret of how to write a good press release is like the music itself; it’s all in the tension and release. Give them the details, make it easy to find your work from the press release itself, and find that balance between hyperbole and understatement.

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