It takes guts to sit half-naked in the middle of London’s Piccadilly Circus on any given day for the sake of a music video, but that’s exactly what Flyte‘s Will Taylor did for the bands debut single, We Are The Rain. Building on the success of their Live EP, the quartet (consisting of Will, Nick, Jon, and Sam) have had a busy year, and that’s set to continue — it began with supporting Bombay Bicycle Club on tour and is set to continue with several festival appearances across the summer. Flyte create toe-tapping indie pop that’s set to make you smile, and AMBY caught up with the boys to chat about their summery pop music, secondary school days, debut album, and football- enjoy!
AMBY: Hey Flyte, welcome to our site! Please introduce yourselves to our readers.
Flyte: Hello there readers, we’re Flyte- an alternative pop group from London. Will Taylor on lead vocal and guitar, Nick Hill on bass and vocal, Sam Berridge on keys, guitar and vocal and Jon Supran on Drums and vocal.
AMBY: How would you describe each member of Flyte in one word?
Flyte: Will- obsessive, Nick- irrepressibly positive (if you’ll grant us an extra word), Sam- resolute, Jon- we call him ‘the enigma’
AMBY: We’ve been playing your debut single We Are The Rain a lot lately. What inspired the summery pop track?
Flyte: The inspiration came from a discussion we were having about relationships that no longer have passion yet still continue for the sake of comfort. We were also thinking it was perhaps an especially English predicament. Weighing against the solemnness of that sentiment however, we wanted to make a track that echoed the tackiness of the R&B music that would play at our school discos growing up in south England through the 90s and early 00s. Shaggy’s ‘It Wasn’t Me’ was in the back of my head for instance. I had a long term relationship all through secondary school that I think of when I sing ‘We Are The Rain’ at gigs and in that moment I feel like I’m right back in year 8 trying to pull at the local recreation centre.
AMBY: When it comes to the song’s video, why did you decide to use the imagery you did (beer cans in paddling pools, shrines to Kirsty Young)? And what possessed Will to sit in his boxers in the middle of Piccadilly Circus?
Flyte: Instead of labouring the ‘stale relationship’ sentiment we wanted to make it feel reminiscent of those early secondary school days the music implies. I didn’t really know how to make a music video but I knew what I wanted to see, doing it DIY would give it an unavoidable crudeness and crudeness is something we’re regularly in favour of. The scene with the deluded Kirsty Young/Desert Island Discs obsessive, the family photograph, the corny disco, the wedding dance, sitting naked in the freezing cold on a Piccadilly Circus traffic island- it was all just a bit of fun really. An attempt to not take things too seriously.
AMBY: I read that the band’s working on a debut album. When creating the record, what is your ultimate goal?
Flyte: We actually won’t be working on an album until the beginning of next year. We could start on it now but now is all about touring, making fans and building a strong foundation with more singles and stupid videos. When we do come round to making it we want it to be a concise, pop album recorded live and kept simple. Remembering that it’s a debut album and simplicity and restriction are the key words.
AMBY: What is one of your most memorable show experiences?
Flyte: Playing Brixton Academy on the Bombay Bicycle Club tour was our biggest and most nerve racking show so far. But the ‘We Are The Rain’ launch party was possibly the most fun. Although after a whole day spent getting the venue looking like the video- blowing up inflatable palm trees, sticking up pictures of Kirsty Young, hanging bunting and glitter balls, setting up smoke machines, disco lights and a giant pink heart, we were pretty knackered!
AMBY: What do you do for fun when you aren’t making music?
Flyte: We play one touch football an awful lot. Been watching a lot of Mike Leigh and Ken Loach films recently as well.
AMBY: Where would you go in a time machine?
Flyte: The beginning of time to see how it all began.
AMBY: Lastly, tell us something about Flyte that nobody knows yet.
Flyte: ‘FLYTE’ is an acronym but we won’t say what it stands for.
Thank you Flyte, for giving us your answers!