You can do so much on your phone. You can surf the Internet, connect with people thousands of miles away, take pictures, watch videos, and, of course, listen to music. You can find new artists and sample sounds and, most importantly, you can advertise yourself and your music, wherever you go. When you are a musician just starting out, the free reach of social media is a great platform. Here is how to advertise your music through social media:
- Have the Relevant Social Profiles
You want people to be able to find you, no matter what medium they use. This means you need to have profiles on the major music sharing sites, and YouTube, Facebook, Twitter, and even Instagram. There are so many ways to connect with the fans you have and there are so many ways to reach new fans. Don’t lose potential connections because you don’t have all your social profiles up and running.
- Use Cross-Media Advertising
You want each profile to offer something different, because you want each fan to follow you on as many formats as possible. The more they see and hear you, the better. Though your music should be shared on each format, there are many ways you can make each profile unique and worth following. Twitter, for instance, can share your funny quips and thoughts as well as your music. Facebook is perfect for sharing events and photo albums. YouTube is great way to either showcase your music or to also have a vlog that lets fans get to know you and your music.
Connect each account, share similar things, but ultimately, have each account offer something different and unique. The more connections you have, the better.
- Always Stay Connected
You are likely to always have your phone on you, which means that you are always a few clicks away from connecting with your friends and fans. Keep photos, links, and other useful and enticing bits of data on your phone so that you can share at the best times of the day. You don’t even have to worry about your phone breaking. If you have photos and memories for both your music and your personal life that haven’t been backed up, there are iPhone data recovery options for you.
Not only do you want to post consistently across all your profiles (and this includes sharing the music-making experience) you also want to connect as often as you can. Respond to comments, messages, and engage with your fans in order to make lifelong loyalties.
Promoting your music when you don’t have an agency or funding can be hard, but with your phone and free social media profiles you can get your name out there and gain a following. Remember, however, that the point is first and foremost your music – don’t get too caught up in marketing yourself that you stop making music. Music is what you’re marketing for! Be smart and strategic when sharing, so that you benefit the most from your online marketing campaigns.